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What sets us apart?

May 13, 2022. Written by Elise Tarvainen @ Elise Tarvainen

The World Expo in Dubai provided us with plenty of meaningful encounters. One of the most memorable ones was, when I was challenged with a fundamental question: What sets ISKU apart from its competitors?

It took me a few extra seconds to formulate my answer, and a few more weeks to crystallize it to myself: ISKU is a brand with a deep purpose, and we are staying true to it. We combine traditional craftmanship with cutting-edge technology. We invest in innovations and design without compromising sustainability.

Throughout the world companies are striving for differentiation in the overcrowded markets. We are aiming not just to be different, but brave to make a difference with our continued commitments in building a responsible future – since 1928. Today, our proactive and integrated ESG policies realized both in decision making and in daily practices are our pride.

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Knowing your brand purpose is one thing but getting it out into the world is another. The grounds of ISKU brand is squeezed into the letters of the company name:

I marks internationality. ISKU operates and grows internationally honoring its roots by having the HQ and all its industrial operations in Lahti, Finland. For us it is important that in each market area ISKU operates as a unified brand, and with a respect to the specific features of the local culture.

S tells our continued commitment for sustainability. Sustainability is etched into the company DNA. For us at ISKU, sustainability has always meant taking concrete actions that help us to build a better future for the generations to come. We offer comprehensive solutions and services that consider the ecological impact of the entire product life cycle

K stands for knowledge and know-how. ISKU’s history and know-how dates to 1928. We combine modern digitalized technologies with traditional craftmanship in a knowledgeable way. Today, we aim to be a forerunner in knowledge-driven and technology-based innovations.

U evinces uniqueness. ISKU provides the customers with unique user experience with best and fast service, top-quality, Nordic design and material innovations.

This is ISKU. This is the brand purpose. This is the purpose of my work.

About the author

Elise pic 2021 without background

Elise has robust experience of working in multi-cultural teams and international markets. These assignments and projects have been a unique possibility to create innovative, world-class learning and innovation environments by fusing the best practices from Finland into local context and needs.

As a COO of ISKU’s international operations, Elise enjoys and gets inspired by working with a team of high-caliber professionals to foster company's growth.